How Wellix & Nextriad create the first contextual luxury marketplace in Latin America

The Wellix is a digital platform specialized in sustainable fashion, beauty, and well-being. It promotes Latin talent with consciously created textiles, natural materials, and artisanal products that promote communities and small producers.

Our approach

When we started writing for this platform, the possibilities were almost limitless. We aimed to create a site in the style of Wierd or Vice, but with a broader vision and for a wider audience.
Our approach is a balance between writing style and the intellectual potential of the topics we cover. We discuss subjects that may initially seem “difficult,” but they are presented in a way that anyone can enjoy them without the burden of complexity.

Results & conclusion

Transforming a Spanish website into a platform with an American audience where they can find interesting and high-quality content.
Monthly increase in visits by positioning the website through SEO, or search engine optimization for Google searches.
A website that is not just another blog. Each article is always striving to take its content to the next level.

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